10 BENEFITS OF PAID MARKETING FOR MOVERS
Social media is an ongoing trend that becomes stronger every day. Around 3.8 billion people use social media. That’s more than half of the world’s population. Companies in every industry are choosing to make themselves visible on various social media platforms. It’s the easiest way of reaching a high number of people. In order to do it right, you need to do research or you need help from specialists. Paid marketing for movers is the way to get your moving company out there. In this article, we’ll show you 10 reasons why you should consider it.
1. You control your budget
Paid marketing for movers doesn’t just involve social media advertising. Search engines like Google, Bing, or Yahoo also have some great offers for advertising. You can choose a fixed budget and not go above it if you don’t want to. Every platform uses the PPC (pay per click) pricing. Different platforms have different pricing, however. It’s always best to start with a small budget across different platforms and see what strategy works best for your moving company.
Facebook, for example, has one of the lowest cost PPC prices. Depending on the type of advertising you chose, the average click costs around $0.27. If you use Twitter, you can choose between 3 types of ads, with the cheapest being the boosted tweet.
Aside from social media, Google is at the top of the list when it comes to providing the means to create ad campaigns.
2. Get instant reports
You need to be able to check at all times how your ad campaigns are going. Every advertising platform gives you instant access to your reports and insights. Studying analytics will allow you to see how the audience interacted with your ads. Using these analytics you can change strategies and make them more effective.
The point of making yourself more visible is to get above your competitors. If you choose to pay a team of marketing for movers, you have the opportunity to let them handle all these analytics and choose the best strategies suited for your moving company.
Make a plan of action and accept recommendations from professionals, no matter if you pay for help or you choose to do research. Choosing the right plan for your moving company can be challenging and doesn’t always work from the first try.
3. Target a specific audience
No matter if your moving company operates internationally or locally, you can choose your target in any geographical location or demographics. You can reach a specific group of people that need your services. This works for both ad campaigns and search engine campaigns.
By using paid search engine marketing, you put your business at the top of the list when people search for specific keywords. If you hire a company to do the paid marketing for you, they can come up with the best keywords to use for the best results.
4. Advertise your business through multiple platforms at once
The best way to get organic reach and real leads is by making your moving business visible on multiple platforms. Not everyone uses every big platform, most people prefer one or two. You have a chance to make your business visible to potential customers that are not using your preferred social media platform or search engine.
If you’re not familiar with the way a platform works, hiring a marketing team is always a good idea. They would work with your budget and target all the big platforms fast and easy.
5. Get results fast
The results from paid marketing for movers gives almost instant results. As soon as your ad campaign goes live, targeted users across the platform start seeing it. The first visual impact matters. Your ad needs to be noticed at first glance. This is why you have to make sure that it stands out.
A person sees on average 4000 ads a day. By now the brain starts to filter them out. Unless it’s something a person is really interested in or unless it’s related to someone’s immediate future, they won’t notice it. You have to choose your audience right, by targeting their recent interests.
Your leads should start coming in fast after your campaign launches. If they do not, new strategies must be found. A good ad campaign doesn’t always happen at the first try.
If you also choose to promote your business on search engines, choosing your keywords right is essential. This way you only get advertised to people who are specifically looking for a moving company in your area.
6. Target mobile users
Over 80% of people prefer using their mobile devices to look things up fast and use social media. We live in an age where everyone stays busy and is constantly on the move. Our phones and tablets have become an essential part of our lives.
Fortunately, ads and sponsored posts provided by big platforms have become optimized for mobile use, and they now reach users faster and more efficiently. People normally sign up for a service or contact a service provider immediately after seeing the ad. It’s not custom for them to remember the name or note it down and contact it later. This is why your ad has to make them contact you or request a quote immediately.
7. Flexible customization
No matter if we’re talking about social media ads or paid search, you’re given flexible customization options, so that you can get the results you want. From targeting a very specific audience to customizing the visual impact of your ad, everything is there for you to work with.
If you chose to work with a marketing company, they can help you choose the right keywords, tags, descriptions, and optimize the budget in such a way that you can earn more for less.
Each platform will allow you different levels of customization depending on their type of advertising. For example, Facebook focuses on visual ads and limits the amount of text you can use on an ad.
8. Increase awareness
Even if you don’t generate immediate leads in a part of the targeted population, putting your company’s name out there will imprint in the memory of many. If you have a unique logo it helps even greater in achieving this.
Paid marketing for movers is great even for those prospects that are not looking to move yet. If your name and logo have been seen many times and someone decides to move and remembers seeing you online, there’s a great chance they will look you up and connect with you.
9. Boost conversions
Paid marketing for movers might seem expensive at first for a small moving company but in reality, the amount spent will be boosted in overall earnings. For example, if you have a job that gives you a profit of $500 and you use $100 of those in ads, you can end up for 5 jobs in the immediate future. Those 5 customers wouldn’t have been reached otherwise.
Those new customers reached through paid advertising could leave positive reviews for your company, which boosts your business even more. It’s a cycle of investing, earning a profit, and boosting your company’s popularity in your area of operation.
10. Consistent traffic
Your name and logo are not the only ones that matter when setting up an ad campaign. Your website, especially the landing page and your social media profile must look clean and professional. Ads will bring constant traffic to your website and social media. It’s important to build a strong audience and a community on your social media page.
Ads will bring in new business page followers, that even if they don’t end up to be immediate leads, are prospects for the future. Keeping your site and social media page active, involved, and updated is vital with all the constant new traffic coming in.
We know that working on good ads and search campaigns can be time-consuming, frustrating, and confusing, especially when you haven’t done it before. This is why hiring a team to work for you with your budget and your specific needs is extremely important. At eMove.io we have a program for paid advertising specifically for moving companies. We can help you save time and money and get new high-quality leads.
Our moving software is also available for any moving company. It’s the most affordable moving software on the market and the only one with a highly realistic 3D inventory. Email us today at firstname.lastname@example.org to get started.